TikTok

This is a social app where people can create, share, and watch videos under a minute long that are made by other users.

• Their main target audience is teenagers and young adults who enjoy creating content and viewing other users’ videos.
• Content creators share life events, skits, skills, etc. Viewers use this app to watch other users’ content for entertainment.
• Some compelling features of this app include videos that are short and easily consumable, a swipe-up interaction to change the video, and an accessible comment and sharing feature to encourage social interaction between users.
• Limited interactive features and easily identifiable icons and typography are effective in reinforcing the product goal of having users watch videos.

Ulyss

This is an app that directs users through a stepper process that filters travel locations that they recommend based on the users’ preferences.

• Their main target audience is indecisive travelers who need recommendations for locations that fit their travel needs.
• These travelers are able to reflect on their needs and goals through this app and can be shown options that best fit these requirements.
• Some compelling features of this app include the intuitive stepper process that guides users through limited-choice questions and a stats summary at the end of the stepper to compare travel preferences with locations that best fit the requirements.
• The minimal and geometric visual assists for each choice in the stepper simplifies the choices to make decision-making easier.

Amazon

I will be focusing on analyzing Amazon as an e-commerce platform where users buy and sell products.